At the start of 2017, we launched Make Your Next Move, an integrated marketing campaign starring John Malkovich. Make Your Next Move encourages anyone with a dream to take that leap and make it real.

We collaborated with John to create Journey, a short film about John's next move as a fashion designer. We also worked with him on the launch of his online store, JohnMalkovich.com.

Pulling inspiration from the film, I wrote copy for the campaign's marketing page, banner ads, owned social posts, paid social posts, paid search ads, display direct ads, online radio ads, podcast ads, and online video descriptions. 

In addition, I copyedited the copy on John's online store, JohnMalkovich.com.

Film concept/script by John x Hannes.

To complement John's journey, we also featured the "make your next move" stories of three Squarespace customers: Tom Delavan, New York Times T Magazine editor turned interior designer; Sarah Levey of Y7 Studio, fitness aficionado turned yoga studio franchise owner; and Urban Cowboy, realtor turned boutique Brooklyn and Nashville B&B owner. Their unique stories were told via paid and owned social media posts, display banners, and our homepage.

Role: Editorial Lead