Brand Copy, Content, Strategy, Naming

Etsy Lookbooks

I've worked on numerous Etsy Lookbooks —  below are a sampling of Holiday and Spring/Summer books from various years. 

I developed each lookbook's theme with the art director/designer and wrote/edited the introductory copy (aimed at Press), product descriptions, and seller quotes and bios. The books were translated into German, French, and Québécois; and adapted to UK, Canadian, and Australian English. I collaborated with local speakers to translate and adapt the copy. 

Role: Copywriter