Squarespace’s 2017 homepage redesign was an opportunity to bring more customer-centric messaging, an elevated voice, and our “Make Your Next Move” campaign creative front and center.

I partnered with product marketing managers and brand designers to develop new product marketing messaging, bring an elevated brand voice, and create an overall narrative structure that walks the user through Squarespace’s hierarchy of benefits for all types of websites.

The redesign won the 2017 Webby for Best in Class Services & Applications

Role: Editorial Lead