Brand Copy, Content, Strategy, Naming

Etsy Road Trip

10 days, 4 cities — the Etsy-branded airstream trailer made stops in Montreal, Ottawa, Kingston, and Toronto, Canada for our first-ever Etsy Road Trip. At each stop, visitors shopped from local sellers in person, and enjoyed local music and food.

I wrote copy for the Etsy Road Trip event page, the airstream's rear window, bumper stickers, and event assets including seller signage, postcards, t-shirts, and stickers.

Role: Copywriter