This is the first holiday campaign I worked on at Etsy, and it's definitely one of my favorites. The goal of the campaign was to communicate an inspiring and empowering message to Etsy sellers as they made it through the busy holiday shopping season and into the new year.

I developed a series of campaign headlines and collaborated with designers Melissa Deckert and Nicole Licht to bring them to life across a range of assets: online educational materials, environmental graphics and signage for the One of a Kind Show in Chicago, surprise “Love Bombs” (care packages for sellers), a letterpress and gold foil 2014 calendar, gift tags, wrapping paper, and Scout Book notebooks.

Role: Copywriter