Etsy launched an Etsy pop-up shop at the largest department store in the world, Macy's Herald Square. The dedicated Etsy space was stocked with 57 unique handmade products from eight Etsy Wholesale sellers, and new products and sellers rotated throughout the year.

I wrote/edited copy for in-store signage, seller cards, and the tote bag: "Hold onto good things."

Role: Copywriter